![]() ![]() Fans then follow artists on music streaming services, where that loyalty is converted into actual dollars and cents. The TikTok marketing aspect to SoundOn’s value proposition could make the service particularly appealing to new and emerging artists, as they understand that being given an extra push on TikTok can help them to break out and reach a wider audience, thanks to TikTok’s viral trends. This helps you broaden your fanbase and reach new communities that these creators are a part of.” “When you release through our platform, our team will activate diverse creators to make videos with your track. “TikTok creators are the lifeblood of our platform and the reason sounds become hits,” the website explains. ![]() TuneCore, meanwhile, charges for distribution on a per-song or per-album basis, but also promises artists keep 100% of streaming revenues.Īccording to SoundOn’s FAQ, artists will retain all rights and royalties, meaning they’ll own their masters in addition to receiving 100% of royalties (or later, 90%). By comparison, competitor DistroKid charges artists and labels on a subscription basis, while allowing artists to keep 100% of their earnings. This includes distribution to TikTok plus Resso in Brazil, Indonesia, and India and to ByteDance’s video editor app, CapCut.įor global streaming services, the payout is also 100% in the artist’s first year, but will drop to 90% in year two and beyond. TikTok says SoundOn will pay 100% of royalties to music creators for an unlimited time on ByteDance-owned platforms. This distribution is provided free of charge and all transaction fees are being waived by the platform. The new platform allows artists to upload their music directly to TikTok and to parent company ByteDance’s own music streaming service Resso, in addition to global streaming platforms including Apple Music, Spotify, Pandora, Deezer and Tencent’s Joox. Now the company is launching its own music marketing and distribution platform, SoundOn, to help more artists get their music heard. TikTok has already achieved massive influence in today’s music industry, sending songs that find popularity on the app to the top of the Billboard charts.
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