For this, we really use our plastic expertise and design skills and find new possibilities of working with plastic. These are plastic waste streams which don’t fit into existing loops like recycling programs and are on their way either to landfill or incineration either due to the kind of plastic, the material combination or the insufficient quantity for starting a dedicated program. Becoming more sustainable can only happen if this is also supported from within the company.ĭesign Pataki: How do you treat the waste material out of any new products?Ĭasper Van der Meer: We like the challenges of what we call ‘ Outkast’ plastics. The last step is engaging and inspiring your audience but also the people that work for this company. Our process consists of 4 steps: gaining insight in their current situation of plastic use, getting in control by making a plastic strategy, based on this strategy we put it into practice by sustainable (re)design and engineering. Lighting 3d printed from pet bottles Photograph Credits: Better Future Factoryĭesign Pataki: Could you tell us a bit about the design process? How do you envision what the recycled materials could potentially be?Ĭasper Van der Meer: We help clients to make the switch to sustainable plastics and make them ready for the circular economy for plastics. We spoke to Casper Van der Meer about what they do and achieve with their studio. ![]() ![]() To understand this, one needs to envision its complete life cycle and the one after and so on. They believe that plastic as a material is not used in the right way and holds the potentiality of very versatile material. Working with brands like Unilever, Hema, Pelican Rouge and many more, they have been successful in translating and introducing many of their resources into the loop of circular design. Better Future Factory helps companies switch to more sustainable uses of plastic which in turn initiates them into the circular economy for plastics. An inherent curiosity of plastic as a material coupled with the infuriation at the overflowing plastic waste is what motivated them to start their collective practice. This team of Imagineers, designers and engineers collaborate with companies to recycle plastic materials by turning them into meaningful products. Better Future Factory New Marble Wall Photograph Credit: Better Future Factoryīetter Future Factory is a sustainable design studio based in the Netherlands founded by Laura C Klauss, Casper van der Meer and Bart Bleijerveld. With this strategy looking to shape and challenge the modern lifestyle, we spoke to three studios that endorse, ensure and encourage circular design.ġ. By constantly ensuring that material waste and overused resources are recycled to make more products, circular design aims to turn trash to treasure. However, that still relied on a take – make – waste system, a linear form of manufacturing, which produced tonnes of waste The 3Rs were just a temporary solution to an exponentially growing problem, and the solution to that was not to focus on the consumer but to change the system of manufacturing – make it a closed loop of production. Over the past few decades, the journey to minimise waste and pollution centred on a reduce, reuse, recycle policy. Encouraging a closed loop of production, a circular economy ensures that every bit of material in a manufacturing cycle is repurposed. One of the more observable indicators of this shift has been the increase in the number of design studios that operate within the tenets of a circular economy. Environmental awareness is steadily seeping into our collective subconscious and influencing lifestyles. ![]() Sustainability has long outgrown its place as a mere buzzword. Recycled 3D printing filament Photograph Credit: Better Future Factory
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